Pollitt Signs and Graphics
Channel Letter Signs, Built In-House Since 1947
Individually fabricated, illuminated channel letters — designed, built, wired, and installed in-house by our licensed electricians in Havre de Grace, MD.
Since 1947
BBB A+ Rated
Watchfire LED Distributor
Licensed & Insured
Certified Electricians
Channel letters are individually fabricated, illuminated letters mounted to your building facade — the sign most people picture when they picture a professional storefront. We build every set in-house at our Havre de Grace shop from aluminum returns and acrylic faces, rather than outsourcing to a wholesale fabricator like many sign companies do. Our licensed electricians wire and connect every illuminated sign we install, and our in-house permit department handles the applications and variances that hold up projects elsewhere — so you're working with one company from design through installation. We fabricate front-lit, back-lit (halo), and combination channel letters in any font, size, or color your brand needs.
Frequently Asked Questions
- How much do channel letter signs cost?
- Channel letter signs typically range from $2,000 to $15,000+ depending on the number of letters, size, illumination type, and installation complexity. We provide free, on-site estimates tailored to your specific building and brand.
- How long does it take to get a channel letter sign installed?
- Most channel letter projects take 4–6 weeks from approved design to installation, including permitting. Permitting delays are one of the biggest causes of missed timelines in this industry, which is why our in-house permit department files and tracks every application and variance directly rather than waiting on an outside party. Rush orders may be available.
- What is the difference between front-lit and back-lit channel letters?
- Front-lit (face-lit) letters have illuminated acrylic faces for maximum visibility day or night. Back-lit (halo-lit) letters use an opaque face and an open back so light washes the wall behind the letter, creating a softer, more upscale look. We also build combination letters that do both. Every option is fabricated in-house from aluminum returns and acrylic faces.
- Do you handle the permits and electrical work, or is that on me?
- Both are handled in-house. Our dedicated permit department prepares and files the applications and any variances your municipality requires, and our licensed electricians — not a subcontractor — wire and connect every illuminated sign we install. You work with one company for design, fabrication, permitting, and installation, start to finish.
One shop, every step
How We Work
From first sketch to final installation, every step happens under our roof with our people. No subcontractors. No handoffs.
01
Consultation
Free on-site evaluation. We assess your location, discuss your vision, and recommend the right sign for your business.
02
Design
Our designers create custom concepts tailored to your brand. You stay involved at every step until the design is right.
03
Permitting
Our full-time permit department handles all paperwork and local regulations so you don't have to.
04
Fabrication
Every sign is built in our Havre de Grace facility by trained sign-builders. No subcontractors.
05
Installation
Our own crews handle every installation. Licensed electricians on staff for illuminated signs.
06
Service
Maintenance, repair, and refurbishment for the life of your sign. We stand behind our work.
Ready to discuss your channel letters project?
We'll visit your site, assess your needs, and provide a free, no-obligation estimate.