
Pollitt Signs and Graphics — New Castle County
Individually fabricated, illuminated channel letters — designed, built, wired, and installed in-house by our licensed electricians in Havre de Grace, MD. Serving businesses in Wilmington and New Castle County since 1947.
Channel letters are individually fabricated, illuminated letters mounted to your building facade — the sign most people picture when they picture a professional storefront. We build every set in-house at our Havre de Grace shop from aluminum returns and acrylic faces, rather than outsourcing to a wholesale fabricator like many sign companies do. Our licensed electricians wire and connect every illuminated sign we install, and our in-house permit department handles the applications and variances that hold up projects elsewhere — so you're working with one company from design through installation. We fabricate front-lit, back-lit (halo), and combination channel letters in any font, size, or color your brand needs.
Wilmington's Market Street corridor, the Riverfront development at the Christina River, and the surrounding corporate office districts present very different signage contexts. The Riverfront's mixed-use character calls for modern illuminated channel letters and LED monument signs; the historic Market Street district requires sensitivity to the surrounding 19th-century architectural fabric and Delaware's historic review process. Our permit team manages Delaware Department of Transportation coordination where required for signs visible from I-95 or Route 202, and handles New Castle County Land Use submissions for the commercial sign permit review process, which runs 4–6 weeks for most standard applications.
All channel letters installations in Wilmington require sign permits through the New Castle County Department of Land Use. As a New Castle County sign company with over seven decades of permitting experience, our dedicated permit department handles the application, setback compliance review, and any variance requests. New Castle County's Department of Land Use generally reviews standard commercial sign permit applications in about 4–6 weeks. Delaware's sign code calculates maximum allowable size by street frontage and sets specific setback and illumination rules that differ from Maryland's, so oversized or illuminated requests commonly trigger a variance, and signs proposed within New Castle's historic district must also clear the town's historic area commission before a permit is issued. You focus on your business; we handle the paperwork.
Wilmington's dense urban commercial fabric shapes how we approach channel letters here. City blocks bring tighter setbacks, narrower sightlines, and neighborhood-specific historic overlays, so channel letter placement and size get worked out with the applicable design review district as much as with the storefront itself.
One shop, every step
From first sketch to final installation, every step happens under our roof with our people. No subcontractors. No handoffs.
Free on-site evaluation. We assess your location, discuss your vision, and recommend the right sign for your business.
Our designers create custom concepts tailored to your brand. You stay involved at every step until the design is right.
Our full-time permit department handles all paperwork and local regulations so you don't have to.
Every sign is built in our Havre de Grace facility by trained sign-builders. No subcontractors.
Our own crews handle every installation. Licensed electricians on staff for illuminated signs.
Maintenance, repair, and refurbishment for the life of your sign. We stand behind our work.
We'll visit your Wilmington location, assess your needs, and provide a free, no-obligation estimate.